A more positive approach
Anita has been working with students with SEN for over 10 years. “Education and business are very different in many aspects; but both are dealing with people, simply with different outcomes,” she begins. “Working for people with SEN or special needs challenges us, whether as an employer, or a manager, or an educator, to think more from their perspectives - in particular, how we meet their individual developmental needs and cultivate their unique strengths and personalities.
“The employment community tends to look at young adults’ capabilities from a weaknesses perspective (what they can’t do) instead of the more positive approach of giving them opportunities to develop their strengths. To me, flower arranging is a step-by-step process with guidelines, that is fun and creative. My experience working with students with SEN suggested this might work well as an occupation for young adults with SEN.
“So Blossom Minds’ blueprint was developed in summer 2017, and the concept was tested among 10 young adults with special needs, and their parents. Branding, product design, sourcing, sales and marketing and logistics were in place by the end of 2017, and Blossom Minds was officially launched with four start-up clients in January 2018.”